Waistline
As the weather slowly grows colder, ‘Waistline’ by R&B artist July 7 provides a nostalgic tonic for the waning summer. Lulling, with simple lyrics that repeat over and over until they worm their way into your ear, the track oozes with laidback sensuality; July showers the listener with dulcet tones, murmuring his desire with a mellow delivery. Besides his new release, the Manchester-based artist has already been on the up; he’s produced for artists like Travis Scott, Young Thug and Mr Eazi-approved. With several of his songs have hundreds of thousands of Spotify streams––and one over a million––proving that people are starting to catch on to July as a rising star, poised to take over the scene.
‘Waistline’ is the kind of song that makes one feel special, makes one want to lean back in a bubble bath with a large glass of red wine in hand. The production is ultimately minimalistic, with the singer’s vocals piercing through the sedated instrumental to really shine. Best listened to late at night or on a long drive, July 7 wows with a tune that’s worth going back to again and again.