G-SHOCK’s Night with Central Cee – A Built Different Banger

On March 21st, The Steel Yard in London was the place to be as G-SHOCK threw down an electrifying ‘Built Different’ event—packed with beats, surprises, and an unexpected headliner: Central Cee. Fresh off his chart-smashing album Can’t Rush Greatness, the UK rap star lit up the stage, sending fans into a frenzy with bangers like UK Rap, Sprinter, and BAND4BAND.

London’s finest DJs—Ella DHC, Jeeniius, and Aychibs—kept the vibes alive, while international guests MV Killa, Theodora, and Frenna brought extra heat. The night wasn’t just about music; cultural tastemakers like Fempv, Latya Bennett, and watch experts The Mad Watch Collector and Time Drops also dropped gems on G-SHOCK’s legacy.

Central Cee summed it up: “I’ve worn G-SHOCKs for years—this was only right. Love.” Built Different? Absolutely.