BAD!

East London’s Rio Rainz marks his first release of the year with "BAD!" Produced by Oscar Moos, this playful and bouncy track highlights Rio’s feelings for a special someone. Directed by RAD Films, the video captures Rio's old soul with a piano lounge intro and outro, featuring summery tones and Rio gliding through London in a vibrant vintage car.

Rio describes "BAD!" as a high-energy track that encourages embracing one’s mischievous side and breaking away from conventions. This single follows his successful EP, "Cobwebs in My Room," which solidified his place in the UK DIY scene.

Born to Irish and Jamaican parents, Rio’s music reflects his diverse influences, merging alt-R&B and rap. His viral Black Box freestyle and subsequent EPs, "Withdrawal Symptoms" and "Cobwebs in My Room," have garnered acclaim from The Face, NME, and Complex, establishing him as an artist to watch in 2024.