ADCT

One of the most vibrant names in the UK’s current R&B purple patch, MORGAN returns with ravishing cut ‘ADCT’.

Having garnered mainstream attention with the help of TikTok, the London singer/songwriter is truly giving the fans what they are after with this new release. The track was originally released three years ago when MORGAN was merely 17 years old, but thanks to her budding fanbase, the track has resurfaced and been unveiled as an official single. 

MORGAN’s rise to stardom has been swift and seamless, with collaborations with dance music pioneers Rudimental on ‘Be the One’, as well as OFB driller RV on ‘Held On’, defining moments for the soaring starlet. Building on the success of her viral emergence, MORGAN has recently embellished her artistry, turning to UK alternative favourites Kasien and Jevon for respective singles ‘Nobody Else’ and ‘Behave’. 

‘ADCT’ maintains a similar timbre to the previous offerings, highlighting MORGAN’s silky vocals and R&B sensibilities with a ballad for the modern age. Illustrating her focused and vivid lyrical ability, MORGAN delves into an emotionally potent narrative with acumen and refinement over the upbeat, pop-tinged instrumental. 

With a sound that is both artistically resonant and commercially viable, it seems a matter of certainty that MORGAN will be one of the biggest names in the UK before long.