"O.B.A" signifies Keeya Keys' transition into a new era while maintaining his lyrical essence. The track, produced by REHUM, blends deep rhythms and catchy snares, showcasing Keys' evolution as an artist. His statement, "O.B.A is the start of a new chapter," reflects his excitement for this fresh phase. Since his breakout in 2020, Keys has earned support from BBC Radio 1xtra, Reprezent Radio, and RINSE FM, solidifying his position in the industry.

Notable appearances on BBC 1xtra and Charlie Sloth's Fire In the Booth have spotlighted his talent. With over 49,800 monthly Spotify listeners and endorsements from publications like Wonderland Magazine and Clash Magazine, Keys' trajectory is upwards. "O.B.A" isn't just a song; it's a testament to Keys' growth and a preview of what's to come. As he continues to captivate audiences with his infectious energy and distinctive style, Keeya Keys proves himself to be a rising star in the music scene.