Keeya Keys comes through with another surefire hit ‘Haaland’.

Easily one of the most appealing and charismatic rappers to burst onto the scene in recent times, the new king of bangers has been making a splash with his recent releases. Having arrived into listeners headphones with the dynamic ‘RUUD’, Keeya has dropped ‘Ding Ding‘ & ‘4-4-2‘, illustrating his ear for a killer flow and aplomb for lyrical intricacy. Now returning with another energy soaked offering, the rapper is making a serious case for hottest newcomer of the year.

The production, handled by quincytellem, is sharp and summery with exotic acoustic guitar and a pitched vocal sample infused with acute drums and bass, creating a robust yet radiant soundscape. Keeya’s wordplay matches the incisiveness of the instrumental, with his usual tongue in cheek brashness choc-a-bloc with popular culture & football references. The Kevin Hudson visuals see Keeya and his boys catching a motive, vibing along to the upbeat number

Keeya is comparable to the subject of his latest single; lethal with the pen and impossible not to like. Expect a huge rest of the year for the North London donny.