West London’s Prince and the man putting the UK on his back and taking us through uncharted waters has once again made a big splash - Central Cee is back with his new single, Doja. The track marks a huge moment, as Central Cee becomes the first ever UK artist to have a video  directed by the iconic Cole Bennett and be hosted on Lyrical Lemonade. 

Doja felt almost guaranteed to take the world by storm. Sampling Let Me Blow Ya Mind by Eve and Gwen Stefani, the beat itself is reload worthy. Central’s cheeky lyrics feed into his wide popularity amongst his female audience but also provide the charisma and bravado to capture the attention of his male fans too.  

Following on from the frenzy that came with the release of his critically acclaimed 23 mixtape, a project that debuted at #1 in the UK official charts, Doja is the first release from Central and he’s got everyone hooked as a result. Whatever’s next, we’re sure Central Cee will be breaking down walls we didn’t imagine could be broken. Be excited and expect the unexpected.