BRIT-nominated Manchester rapper Aitch presents his highly-anticipated brand new single, Baby that samples Ashanti’s R&B Classic hit Rock wit U (Aww Baby) and receiving her official seal of approval, Aitch brings the feel-good R&B classic up to date, effortlessly bridging the generations. 

 In just three years, Aitch has soared from underground rapper to chart-dominating, platinum-selling, BRIT Award-nominated household name. Standing at the vanguard of a fresh wave of talent from Manchester, Aitch weaves wit, humour, and confidence through each of his high-octane releases, racking up over 900 million streams and over 5million worldwide record sales. 

He kickstarted 2022 with fellow UK rapper ArrDee on their Top 10 single, War, but Baby, produced by Fred Again, has a completely different vibe.  Baby doesn’t just add some much-loved nostalgia to his impressive catalogue of hits but also marks the beginning of an exciting new era from everyone’s favourite Manchester rapper. 

Buzzing with energy and armed with an abundance of Aitch’s trademark wit and conviction, ‘Baby’ is an undeniable crossover anthem, proving ‘the boy’ is hitting the ground running in what’s going to be an exciting year ahead. Aitch is smooth and clean with his verses, everything’s tidy in between the Ashanti’s chorus with his typical cheekiest.

Taking advantage of the sunshine in Malibu, the music video is directed by Zain Alexander Shammas who’s worked with Lil Baby, Gunna. The visual for Baby depicts the highs and lows of Aitch and his significant other’s relationship. Interspersed with VHS clips of the pair’s intimate moments together, alongside a solid performance from the rapper, the video also features a cameo from Chicken Shop Date’s Amelia Dimoldenberg at the end of the video.